Timex TIME MACHINES 29mm Purple Stripe Kids' Watch

Timex Group B.V. is one of the best-known American watch companies, with its U.S. headquarters located in Middlebury, Connecticut, and substantial operations in China, the Philippines, and India, as well as full-scale sales companies in Canada, the UK, France, and Mexico. The company has a rich history, tracing its origins back to 1854 when it was founded as Waterbury Clock in Connecticut's Naugatuck Valley, an area known during the 19th century as the "Switzerland of America."

In 1880, the company's sister company, Waterbury Watch, manufactured the first inexpensive mechanical pocket watch. During World War I, Waterbury began making wristwatches, which had just become popular, and in 1933, it made history by creating the first Mickey Mouse clock under license from Walt Disney, with Mickey's hands pointing the time.

During World War II, Waterbury renamed itself U.S. Time Company, and in 1950, the company introduced a wristwatch called the Timex. Over the next three decades, Timex was sold through a series of advertisements that emphasized its durability by putting the watch through "torture tests," such as falling over the Grand Coulee Dam or being strapped to the propeller of an outboard motor, with the slogan "It takes a licking and keeps on ticking." With the help of former Olympic broadcaster, spokesman John Cameron Swayze, sales took off, and the company later became Timex Corporation, then Timex Group, and to date, has sold over one billion watches.

One of the most successful and important features available on many Timex watches is the Indiglo backlight system, a brand name of Indiglo Corporation, solely owned by Timex for licensing purposes. Indiglo electroluminescent lamps, introduced in 1992 in the Ironman watch line, were an immediate success, as they uniformly light the surface of Timex's watch dials in a manner that makes the dial easily readable in many different light settings.

Today, Timex Group products are manufactured in the Far East and in Switzerland, often based on technology that continues to be developed in the United States and in Germany. With a large and varied line of watches, Timex has a style for everyone, from the locker room to the board room.

As for the specific product details, this just-for-kids watch features an adjustable purple 16-millimeter elastic fabric strap with a pink stripe, fitting up to a 6-inch wrist circumference. It has an easy-to-read white dial with full Arabic numerals and a purple 28-millimeter resin case with an acrylic lens. The watch is water-resistant to 30 meters (100 feet), withstanding splashes or brief immersion in water, but not suitable for swimming or bathing. This watch is designed to help children proudly tell time on their own, so they can live happily ever after and on time.

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